The first Brazilian brand of cosmetics exclusively dedicated to professional hairdressers that follows the guidelines of the world-respected certification acknowledged throughout the world for its reliability, manufacturing products of highest quality for professional hairdressers, having an impressive presence in many countries, with products available in the finest hair salons of the world.
This is an intense treatment that softens, smoothes, and straightens the hair, gets rid of frizz and makes hair sleek, silky, shinny, extremely manageable, straightens wave or softens curl for months and gives you incredible hair.
GKhair is much more than just a name.
It's a brand with a promise that your hair needs will be fulfilled. GKhair invests heavily in research and development to continually advance the science of hair to deliver new and innovative products.
Our Brazilian Super-Nutrient Complex and proprietary polymer system helps to improve the condition of the hair by creating a protective protein layer around the hair shaft and smoothing the cuticle. This allows the stylist to customize every treatment for every client to achieve a smooth and sleek result, or to keep the curl and lose the frizz.
Alter Ego Italy by Pettenon Cosmetics is the emerging brand in the professional hair care that fully expresses the fundamental values upon which all its hair care and beauty treatments are based. Alter Ego Italy is not just focused on products, it strongly believes in values, which have become the solid base to reach beauty.
High-quality hair colors with outstanding coverage and brilliance. Care products with exclusive ingredients for healthy, shiny hair. Styling products for a perfect finish and professional hair cosmetics at very competitive prices. Modern and dynamic brand in the world of hair cosmetics of worldwide renown.